Sip & Shop Signup – November 1, 2025

Downtown Jefferson City, Inc. is excited to host another Sip & Shop event, pairing Missouri-based wineries, brewers, and distilleries with Downtown retailers, restaurants, and service businesses for a fun day of shopping and beverage sampling!

📅 Event Details:

• The event is free for businesses to participate in—Downtown Jefferson City charges shoppers a cover fee.
• Sampling stations can be paired with any type of business: retail, food, drink, or service-based.
• All beverage samples must be provided free of charge to shoppers.

If you are interested in participating, please complete this form: https://downtownjeffersoncity.com/sip-shop-signup-november-1-202

Registrations are due by 5 PM on October 24, 2025. We cannot guarantee vendor placement if you register after this deadline.

You can now reserve your ticket for $15 each! Buy Now!