Sip & Shop Signup – May 9, 2026

Downtown Jefferson City, Inc. is excited to host another Sip & Shop event, pairing Missouri-based wineries, brewers, and distilleries with Downtown retailers, restaurants, and service businesses for a fun day of shopping and beverage sampling!

📅 Event Details:

• The event is free for businesses to participate in—Downtown Jefferson City charges shoppers a cover fee.
• Sampling stations can be paired with any type of business: retail, food, drink, or service-based.
• All beverage samples must be provided free of charge to shoppers.

If you are interested in participating, please complete this form: https://downtownjeffersoncity.com/sip-shop-signup-may-09-2026

Registrations are due by 5 PM on April 30, 2026. We cannot guarantee vendor placement if you register after this deadline.

You can now reserve your ticket for $15 each! Buy Now!

Participating merchants at time of publishing: Wildflower Lane, Magnolia Dance, Curious Turtle, Carries Hallmark, Samuel's Menswear, Southbank Gift Company, Unique Creations, Ana Marie's, Play Local, Cork and Board, Book Shop Etc, American Shoe, Bar Vino, and River City Florist.

Participating drink vendors at time of publishing: Scheppers Distributing, Boulevard Brewing, Fechtel Beverage, Craft Republic Distributing, Logboat Brewing, Last Flight Brewery & Tipsy Tome Mocktails, Broadway Brewing, and Pickney Bend.